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| Why Sound Marketing? |
An important potential client calls your office. In the next 10 seconds that customer waits on hold, he or she is already learning something about your company. What the customer learns is what you choose to tell them…perhaps news of a special promotion or the answer to a question.
For many businesses telephone contact is the 1st opportunity for a 1st impression. It doesn’t matter how good you are if your 1st impression on the phone is not a good one. You do not get a 2nd chance to make a 1st impression. Your “telephone manners” should be perceived as polite, positive, caring and professional. Time that could be tiresome or frustrating should become engaging and communicative.
To reach your markets and sell your goods and services many of your advertising dollars are spent. When your advertising works, potential customers will call for additional information and to make purchases. The majority of these callers are placed on hold. Silence or music alone can’t help to turn your callers into customers.
• Improve your image
• Create an increase in customer awareness and consumer awareness about you
• Reach the right person… a customer or person who wants to be your customer
• See a sales increase by creating more sales opportunities
When someone calls your company and you put them on hold in silence they perceive that you don’t really have the resources to care for them. It is reported that 7 out of ten calls are put on hold and that up to a third of those callers hang up and never call back. There is something that you can do to turn that negative into something positive. Utilize marketing messages to convey that you value their time and sell the call on your relationship. We can help you to hold on to the caller a little longer by answering common questions they may have and sharing positive reasons for doing business with you.
With the push of your hold button your best prospects can hear about your products and services, special events, sales and promotions. Use the time to explain why they are on hold and give valuable information that will speed their requests once they reach the appropriate person. Impatient customers are soothed, customer relations are improved and your staff can work more productively. In todays competitive market can you afford to ignore your callers waiting on hold for even one more day??? Waiting in silence or listening to soft music can see like an eternity. Often callers become bored and hang up. However this could be your opportunity to turn a negative situation into a positive and profitable encounter.
When calls are holding you have their undivided attention. What better time to inform customers about your products and services as well as to thank them for calling. And what better way to redirect your callers thoughts from the fact that they are on hold than with interesting information. This can only improve customer relations and sales.
You spend money on advertising to make your phone ring. Let HTA insure that your advertising investment is not lost. Give your caller more reasons to spend money with your company.
Call or E-mail HTA today,
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