•Promote a professional image

•Generate new client referrals

•Minimize caller frustration

•Reinforce ad campaigns

•Reduce caller hang-ups

•Announce new products

•Promote specials

•Provide safety tips

•Holiday greetings

•Recognize employees

•Share trivia

•Introduce website

•Special events

•Company newsletter highlights

•Industry trends

•On-hold contests

•Tradeshow announcements

Company anniversaries

Mission statement

Credentials

Certifications

President's message

Community involvement

Charity sponsorships

Post job openings

– Inbound Outbound


94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received.

–The Inbound Telephone Call Center


Executives spend 15 minutes a day or 60 hours a year on hold

–USA Today


34% of those callers who hang up will not call back

–Voice Response, Inc.


Professionally recorded messages can keep callers on hold up to 25% longer than silence. On the average, 70% of business callers are put on hold, 60% (of those put on hold) hang up, and 30% (of those who hang up) don’t call back

– AT&T


Of surveyed callers 88% preferred on-hold messages to other options, and 16-20% made a purchase based on an on-hold offer.

– Maximarketing, an independent firm


“…Callers will remain on hold 17% longer with professionally recorded message on hold programs than they will with radio and jingles.”

– Informax, Inc.