(ROI) Return On Investment

•	Hold-Time Advantage doesn’t cost..it pays.	•
•	HTA Company Model Example A. Average Calls per day = 100 B. 70% on hold = 70/day C. x 250 days=17,500 placed on hold D. x 2% response = 350 E. x $50 = $17,500.00	•
•	Use Your Own Numbers…. Can you really afford NOT to use HTA? Let’s do the math…	•
•	A. How many calls do get on an average day?=______________ B. Of that number suppose 70% go on hold (multiply by 70% or .70)=______________ C. Multiply that by 250 business days per year (multiply by 250)=_____________ D. Of that number suppose just 2% (only 2 out of 100 callers) make a purchase based on an HTA message (multiply by 2% or .02)=____________ E. Suppose those customers spend just and additional $50 with your company (multiply by $50)=_____________ Line E is the total amount of income or new sales generated by HTA	•
•	You could be losing this amount of money…or more..by not using HTA. The question becomes How can I afford NOT to use HTA? Join other progressive companies by keeping your customers more informed consumers through HTA. For just a few dollars a day, you can have an HTA program that is developed just for you. The investment is low…the ROI is high.	•

You spend money on advertising to make your phone ring. Let HTA insure that your advertising investment is not lost. Give your caller more reasons to spend money with your company.


Call or E-mail HTA today,

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