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• Promote a professional image

• Generate new client referrals

• Minimize caller frustration

• Reinforce ad campaigns

• Reduce caller hang-ups

• Announce new products

• Promote special

• Provide safety tips

• Express holiday greetings

• Recognize employees

• Share trivia

• Introduce web site

• Announce special events

• Company newsletter

• Highlight company newsletter items

• Share industry trends

• Promote on-hold contests

• Announce tradeshow announcements

• Commemorate company anniversaries

• Ephasize mission statement

• Specify credentials and certifications

• Convey President's message

• Support community involvement and charity sponsorships

• Post job openings


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